Blue is integral to our brand, representing one of our most identifiable assets.
We’ve built an expanded palette to complement our signature blue; these fresh, inviting colors propel the brand forward while giving blue — or heritage color — room to shine. We always ensure the presence of blue, whether within the composition or through the presence of our logo.
Our expanded palette communicates SHINE’s phases.
As we guide the viewer along our phased journey, we use color as a storytelling device. Phase I (nuclear imaging) echoes Phoenix’s yellow, while Phase II (medical isotopes) transitions to blue: a color commonly associated with healthcare. Phase III (nuclear waste recycling) draws on green to evoke visions of a clean, green planet, and Phase IV (fusion energy) leans into futuristic, powerful purple.
